• Wildland booking interface
UX & UI design
Contribution
» Wireframing
» Prototyping
» UX design
» UI design
» Design for web
Role
Lead Designer
Bright Signals
Wildland is a 200 year vision of landscape-scale conservation in the Scottish Highlands. Their custodianship of three significant Scottish estates allows them to facilitate extensive conservation work to let nature heal, grow and thrive on the grounds from funds raised by visitors staying in the stunning on-site accommodation.
I was tasked with formulating a booking system replacing the antiquated, and labour intensive, previous system of direct email conversation. Maintaining the level of customer service expected from the ultra-premium locations was essential.
Identifying the problem
Prior to contacting us, the only means of enquiring about a booking with any Wildland accommodation was via email, with the prospective customer having no up-front information about the availability of any given venue at any time. This meant the Wildland team were required to manually check all queries for all venues, which are commonly booked up for 18 months in advance — ultimately, a clunky and time-intensive process at best. I visualised the various options and paths that would be possible technically speaking, before moving on to wireframes and ultimately visual solutions.
Intuitive, purposeful dialogue
While it would have been easy to simply build a typical web form to solve the problem, I wanted the process to feel more conversational, giving the user the feel of a bespoke booking experience. Possibly the only positive to the existing process was how the user would receive a personalised experience with a human being. Quickly iterating with low fidelity prototypes allowed me to improve the flow rapidly.
Context & feedback
As well as the conversational nature mentioned previously, the crux of this project was to negate the need for the WIldland team to have surplus back and forth with the customer. The obvious solution was to give the user instant feedback about availability, estimated costs, requirements for pets and so on. This meant that the user would be more content immediately, whilst also significantly reducing the administrative work for the Wildland team.
Luxury
The result is a more appropriate on-brand user experience, that provides tangible value to the team at Wildland, whilst simultaneously giving customers the experience they'd expect to reflect the ultra premium venues available
